Sheraton Hotel & Conference Center / Radisson Hotel Columbia & Conference Center, 2100 Bush River Road: 2000s/June 2011 10 comments
When the The Sheraton on Bush River opened, it was a big deal, and for many years it was certainly an impressive landmark designating the edge of town as you came in from Georgia on I-20. (Now of course the metro area sprawls out past the Lexington exits). Of course since I actually lived in Columbia, I never found a reason to stay at the hotel, and even to visit the restaurant would have been a long drive from Forest Acres, but I always imagined it as a "swanky" place. Thinking about it as an adult, I'm not sure I really understand the concept. It's been my experience in going to conferences that conference hotels are normally built in a downtown, or at least fairly dense suburban area such that there are restaurants and nightclubs for the attendees to go to in the evenings, especially those who took taxis from the airport and want something within walking distance. That pretty much describes exactly the opposite of this spot.. Columbia as a conference destination is a pretty hard sell anyway, but this isn't exactly The Vista (which granted didn't exist as such in the 70s, but there certainly were spots with nightlife..).
Anyway, The Sheraton operated as such until, I believe, the early 2000s. Certainly it still did in 1996 when they would have bought the ad for the February 1997 phonebook pictured here. After that, the hotel reflagged and was operated as a Radisson as shown in this year's (February 2011) phonebook until June. The new flagging is for DoubleTree by Hilton, a brand that I can't really place on the hotel ladder. I'm guessing they don't have a Dance Factory.
(Hat tip to commenter Tom)
UPDATE 11 July 2011 -- Originally I led with this drawing, which I believed was the Sheraton on Bush River, but it appears instead to be another ex-Sheraton, on Assembly Street. I have edited the text claiming that, and moved the picture down here for those who already saw it and commented on it: