Columbia Closings   What's not in Columbia anymore

I got a couple of reports in June of 2017 that this place had closed. I actually did drive out there to get some pictures, and found that they were actually closed for upfitting as they were adding a Planet Smoothie operation.

In the event that must not have worked out for them, as they are closed for good this, with their Facebook page citing "Many factors" in the decision.

To me, the location appears pretty good as it is catty-cornered from the Sandhill movie theaters, and would be a good place to get a snack while waiting for your movie. Of course that only works if your movie is pretty early.

(Hat tip to commenter Sidney)

UPDATE 17 June 2021 -- Now a Poke Brothers:

I noticed on my last trip to Columbiana to get a picture of the American Deli setup that across the food court, Nestle Toll House cafe was closed.

I don't think they are doing a revamp as the one at Sandhill did as they are no longer listed on the mall web site. It's been a while since I've stopped at at Toll House, but my experience has always been that the cookies are quite good.

I was at Panera on Garners Ferry this evening and I noticed that the Marble Slab Creamery has moved across the parking lot from the Cici's wing of the shopping center to the Panera wing. The new location is actually the old Starbucks location which became vacant when Starbucks moved into the old Qdoba location.

Wally & Crumb was a small cookie bakery on Forest Drive next to the La-Z-Boy warehouse near Trenholm Plaza. I stopped by a couple of times and got some chocolate chip cookies which were perfectly OK, but I think in the end the place had four problems:

1) Location

In general, a cookie store is not a destination in and of itself. I think if they had managed to locate in Trenholm Plaza, or the plaza with Piggly-Wiggly a bit up the road, they might have gotten some foot traffic from shoppers going to other destinations.

2) Signage

The main sign for the business read "cookies FOR SALE". If you were just driving by and looked over, your first impression would be that the building was for sale.

3) Lack of Marketing

Obviously I don't know what type of marketing the owners tried to do, but with their location, it would have made sense to try to get their cookies into Starbucks, The Fresh Market, Holey Dough, Hooligans & Books-A-Million at Trenholm plaza, if possible with a little placard like "We proudly offer Columbia baked Wally & Crumb Cookies!". I don't know how much freedom managers at national chains like Starbucks have to offer local products, but certainly Hooligans or Holey Dough would not have been out of the question.

4) The Product

As I said up front, the cookies were perfectly OK, but they were "hard" cookies, like Chips-A-Hoy. I think that goes against people's expectations for a "cookie store". When people go to a cookie store, they want something they can't get from Keebler or Chips-A-Hoy: freshly baked soft cookies. The hard cookie market is adequately served by the national bakers and by making hard cookies Wally & Crumb removed a reason to stop at their store.