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Rosa Linda's Restaurant & Taproom, 3415 US-17 (Murrells Inlet): April 2013 (arguably)   no comments

Posted at 1:00 am in Uncategorized

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Well, this is no surprise I'm afraid.

I've told how the original Rosa Linda's was the first Mexican (ish) restaurant where I was a regular, and an important part of my beach trips from the 80s into the oughties, so I was quite excited when the original Rosa Linda's family started to re-establish the restaurant in the former Hoof 'n' Finz in Murrells Inlet where US-17 business and US-17 bypass reconverge around Inlet Square Mall.

When they finally re-opened, everything tasted exactly as I had remembered it, from the yellow rice to the pinto beans flavored with crisp bits of lightly cooked onion. My only disappointment was that the new floor plan (and possibly elevation..) did not make a pizza oven possible as I had really loved the pizzas in the old locations. (And after all it was "The Mexican / Italian Connection").

My only concern was that attendance seemed very light the times I was there, and sure enough I found it closed on one of my 2011 trips.

Later, I heard it was open again, but the story seemed a bit confusing. Basically piecing things together from the Rosa Linda's Facebook page, and some things that local restaurant writer Becky Billingsley (who often seems to know more than she puts down) had written (here, here, here, and here)., I think the story was this: The original owners had a silent partner in the re-establishment of Rosa Linda's and when the initial financial goals weren't met, the silent partner took over the operation with some grandiose plans for making it a chain.

I was a bit reluctant to go back, as the original manager knew me by sight if not by name, and I didn't want to undercut her, but after I saw that they had moved to Texas, I figured it would be OK to check it out. My thought was that the new management would have tinkered with the menu, possibly adding some standard Mexican fare such as chile rellenos etc while keeping the signature items in place. In fact that was not the case, and the menu was completely new without any of the historical Rosa Linda's items. I thought it was acceptable, but gave me no reason to come to Rosa Linda's in preference to the many other Mexican restaurants on the strand. I mean, no Mexicana Mud? Come on!

After that, the place showed the dreaded Rule #1 from signs your favorite restaurant will soon be closing: The hours changed. More to the point, though the place was not supposed to be seasonal, it closed for the winter with a note on the roadside marquee that it would be open again in March. When I went down in March, the sign said it would be open again in April. I think we all know how that story ends! When I went down in early May, the branding signs (except for the parking lot marker) had all been taken down, there were Home Depot boxes and packing tape inside, and the new phonebooks sat in lonliness outside the front doors.

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Written by ted on May 14th, 2013

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