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Jimmy Carter's Fireworks / Strip Club / Adult Video Store, 4713 Highway 301 & 76 West (Marion): 1980s/2010s   9 comments

Posted at 12:52 am in closing





Commenter Andy Farmer asks about Jimmy Carter's in Marion. Here's what I remember, and have been able to find out.

First of all, we never went this way to the beach while I was growing up as access to the South Strand was easier through Georgetown. I guess the first time I ever came this way was sometime in the early 1980s when I was in college and going to the beach after visiting relatives in Hartsville. My memory is that the store had a big mural on one wall, probably the Southern wall, as that is the one you would see best going towards Myrtle Beach, depicting a toothy and widely grinning man, or possibly a toothy and widely grinning anthropomorphic peanut. This was of course a caricature of our then President, James Earl Carter who was often depicted in that way. I don't really remember anything but that image and the big signage for Jimmy Carter's. I could not have told you what kind of business it was. It was, however very distinctive, even apart from that, because it sits in the median of US-76/US-301, and this is the only area from Florence to the Beach where that is done.

This Reddit thread establishes Jimmy Carter's as mainly a fireworks store, though incorporating a greasy-spoon diner and various tourist trap merchandise. It also establishes that the owner really was named Jimmy Carter (I suppose hundereds of people must share that), that this was the second building in that location, and that Mr. Carter has passed away.

Once I moved to Fayetteville, I would come to the beach this way more often (if I were not going cross country from South Of THe Border), and at some point I noticed that Jimmy Carter's was gone, and the building now housed a strip club. I can't recall the name, and google is no help, but I think it might have been Paradise City. Then at some point later, the strip club apparently moved to the East side of the building, and the West side became an adult video store. This news story establishes that both of those businesses were gone by October 2015, and based on the facade peel back to the painted over Jimmy Carter signage, I'm thinking they actually closed several years before that.

This real estate flyer gives an address for the building (though somewhat ambiguously, and without a zip code) and has much better pictures than mine (which were taken under an umbrella) to include some interior shots. It also establishes the city location as Marion, which I would not have guessed, as I would put the place much closer to Florence, and that the Jimmy Carter's era was more than 40 years. I will also note that the map button is set to street view and also has a much better picture of the place than any of mine.

As one final note, the Reddit thread mentions that the logical successor to this store is Sparky's Fireworks & Gifts several miles further east and on your left. I second the notion, and you should stop there at least once.

(Hat tip to commenter Andy Farmer)

Written by ted on September 25th, 2018

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9 Responses to 'Jimmy Carter's Fireworks / Strip Club / Adult Video Store, 4713 Highway 301 & 76 West (Marion): 1980s/2010s'

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  1. Thanks for that piece of “on the way to Myrtle Beach” nostalgia. My family would stop there in the early 80’s as it was half way between our house in Hartsville and MB. Always good times as a kid going to the beach:)


    25 Sep 18 at 6:57 am

  2. Jimmy Carter's was originally in a converted stand-alone Horne's Restaurant that burned down years ago.
    Here's a link about Hornes:


    25 Sep 18 at 7:03 am

  3. Here's a link to what happened to the animals that were kept there. This all went on while I was at college at Francis Marion.


    25 Sep 18 at 8:59 pm

  4. Those were 2 of the most entertaining links I have read in some time.

    Joe Shlabotnik

    26 Sep 18 at 12:17 am

  5. The Great Pee Dee River is just to the west of this, and that is the county line, so it is in Marion county, hence the address.
    Did this get flooded? It is right beside the river.


    27 Sep 18 at 4:23 pm

  6. I don't know. I was wondering that myself.


    27 Sep 18 at 10:31 pm

  7. Thank you for the post Ted, excellent write up.

    Andy Farmer

    28 Sep 18 at 11:02 am

  8. I stayed at my aunts who owned a house in PeeDee, back in 1987. I live in the UK and have fond memories of the place.

    Mark Wallace

    5 Dec 20 at 6:36 pm

  9. Is this rentalable please 216 240 2742

    Peggy Frierson

    18 Jan 21 at 7:04 pm

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