The Southern Belly (whose sign I originally misread as "The Southern Belle") was the follow-on operation to The Rolling Stone at this Rosewood lot near the Fairgrounds which has been home to many bars and restaurants. I see, in fact, that they never got around to completely removing the Rolling Stone signage, which wasn't essential as I understand the ownership was the same.
Personally, I believe I like the Rosewood spot better, at least for parking.
UPDATE 15 February 2017 -- According to commenter Justin, this was not a move as I indicate above, but they ran the Harden Street location (and a Colonial Life location) in parallel with this one and only recently closed this branch. I've taken "moved" off the post title and put a better guess at the timeframe.