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Dairy Queen, 5437 Forest Drive / 1366 Rosewood Drive / 135 Sunset Boulevard / 3939 Beltline Boulevard (etc): 1970s   36 comments

Posted at 1:17 am in closing

Site of the 5437 Forest Drive DQ:

The old 1366 Rosewood, DQ building:

The old 135 Sunset Boulevard store (now an Eggroll Station):

This fish market at 3939 Beltline Boulevard isn't on the phonebook list above, but was clearly a Dairy Queen at one time:

Actually the ad lists a lot more Dairy Queens in town than I was aware of back in the day. The one I remember was the one on Forest Drive at Percival Road, about where the oil-change place is now. I'm not even sure we ever stopped there -- after Bell's closed, we were more of a McDonald's family as far as fast-food burgers went back then.

The main reason I remember this Dairy Queen was because of the national ad campaign featuring Hank Ketchum's Dennis The Menace. Dennis was one of the comics I always read in The State, so it really caught my attention when he and his pal "Joey" started doing radio spots for Dairy Queen. Most of them were not that memorable, but there was one where Dennis & Joey were discussing all the "brazier" treats that it was possible to get at Dairy Queen in those days, and Joey delivered the line

Yeah, Dennis, like a super-brazier chilli-dog!

so memorably that it became sort of a catch-phrase with my friends. Almost any conversation could be punctuated by dropping Yeah Dennis, like a super-brazier chilli-dog! into a lull.

I'm not sure what happened to the Forest Drive Dairy Queen. I have it in my mind that it may have burned down, but I know that happened to the very nearby Forest Drive Pizza Hut, so I may be confusing the two stores. At any rate, the whole brazier thing which was supposed to propel DQ into the top ranks of fast food joints didn't really work, Dennis The Menace or no, and the chain exists today under much reduced circumstances.

UPDATE 22 April 2009: Added pix of the Forest Drive site, and the Rosewood building.

UPDATE 13 May 2009: Added pix of the Sunset Boulevard building.

UPDATE 25 May 2009: Added pic of a Beltline location

UPDATE 12 June 2024: This post is a mess since it was still fairly early days for the blog, and I tried to shoehorn four different locations into one post for some reason. I should separate them out and put a map icon on each, but for right now, I am just going to update the tags a bit.


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