Columbia Closings   What's not in Columbia anymore

At one time, "The Italian Oven" was an up-and-coming casual Italian chain. I visited locations in Kansas City, Aiken, and of course, Columbia. The stores had a welcoming ambience that was a bit less formal than something like The Olive Garden, but still classier than something like Pizza Hut.

They had, in my opinion, a very good pizza, not too thin and not too thick and made better by having very large diameter pepperonis and bottles of olive oil at the tables for drizzling on it. I don't recall having anything other than pizza, but my father and sister seemed satisfied with the other Italian dishes on their menu. They also had a "gimmick" to distinguish them, and endear them to kids: Their drinking straws were actually long pasta noodles. This worked better than you might expect as cold beverages didn't seem to soften them to any appreciable extent, and it was fun to crunch them when you were finished.

They also had their problems. This was a chain that was founded on the idea of rapid growth, and as often happens, it got out of hand, and staffing suffered as (in my opinion) franchisees and staff were insufficiently vetted. When I was living in Aiken, I used to enjoy going to the Aiken Mall location because it was open until 10:30 on weeknights, and fit my preferred dining hours better than most places. I was in there one night happily reading a book and waiting for pizza when the manager came over and tried to proselytize me. This didn't sit at all well with me, and I never went back. (I remember reading somewhere about restaurants: "Americans don't complain, they just don't come back"). The place closed not long after that, though I doubt my boycott made the difference.

The one in Columbia lasted a bit longer, long enough to provide one of the oddest restaurant experiences I've ever had. My father, sister and I were eating lunch there one day, probably a Saturday. I wasn't paying any particular attention, but service seemed kind of slow. Finally a well dressed man with a notepad came to the table and asked for our order. My sister seemed rather hesitant though my father, like me, had noticed nothing. We made our orders, and he asked if we wanted bread. I said that, it was hard to choose there because sometimes they brought out bread as an appetizer and sometimes they didn't (I still have a peeve about places like that). He said that he would make sure we got the complementary bread this time and walked off.

After he left, my sister pointed to a table of young, business-looking guys, and said, "That guy was with that table -- he's a customer". And indeed, this table of "can-do" customers had gotten so disgusted with the slow table staff that they had taken over waiter-ing for the whole store. They carried our, and their, orders in to the kitchen, made sure the cooks understood, and later brought our food!

Not long after that, the whole chain folded in bankruptcy and acrimony. Some individual restaurants survive, their owners having negotiated rights keep the name, and the original owner is apparently now trying to refound the national chain, but as a Fazoli's style no-table-service concept.

After the Decker location closed, no successful retail operation ever went into its spot, marking the start of the decline of that particular strip mall. Goodwill finally put a thrift shop there, but I prefer pizza.

UPDATE 12 April 2010: Added full street address to post title.

UPDATE 8 June 2012: Changed post title to spell out "Boulevard" in full. Also added tags.

Red Wing Rollerway is on Decker Blvd adjoining and behind Zorba's and the old "Aloha/Los Alazanes" restaurant. I'll admit that I've never been inside. In fact, I haven't put on a pair of skates since about 1979, which wasn't too long after I finally figured out how they worked. We used to skate on the road at home, and I could figure out how to roll down the hill, but the actual "make progress on level ground" part of skating took me another decade to figure out. Timing-wise, I just missed the "skate-key" era on one side, and the roller-blade era on the other. (We seem to be into the "Wheelie" era now..)

You have to love the Red Wing sign. Yes, it could use a little maintanence, especially on the North side, but it really speaks to a vanished design aesthetic that I really like. If someone did one like that now, it would be self-conscious and "retro".

For now, it appears that the place is still open for business while it is for sale. While I was taking these pictures, I saw a pickup deliver some sort of arcade game or pinball machine, and several people were in and out the front doors. I hope that if someone does buy it, they keep it open. It's not like Decker needs another strip mall..

UPDATE 2 October 2008:

Well, it's official, Red Wing Rollerway is gone. I noticed the Sold sign last week and interior demolition is already underway.

I stopped by today, and the folks working on gutting the place were kind enough to let me go in (the first time I'd been inside) and take some pictures. They did not know what the building was going to be used for, but didn't think it would be torn down. It was kind of surreal seeing those two disco-balls sitting down on the floor like that. If you keep watch on the dumpsters you could probably latch on to one. I think somebody alread scored the skates pictured..

UPDATE 31 March 2009:

Well, the Redwing building is open again as KNC Trading one of those companies you see but that you're never sure exactly just what it is that they do. They've preserved about as much of the Redwing sign as we could reasonably expect (probably because since they don't do retail business, a spiffy new sign to lure customers is a useless expense).

UPDATE 13 July 2009: If you enjoyed this blog post, you may be interested that some of the images are available from the Columbia Closings web store.

UPDATE 10 August 2022: Adding map icon.

Richway was the discount arm of Rich's. Now, half of you are thinking Rich's had a discount arm? and the other half are thinking What is Rich's?, but that can't be helped.

The idea of Richway was to be K-Mart, but a little more upscale. (Wal-Mart was not a factor at the time). To accomplish this, they made their store architecture a bit more "modern" and eye-catching and the insides somewhat less cluttered and more pleasant looking. Whether the architecture "worked" was a matter of some dispute. At the time, Mazda had just come out with a car called the RX-7 whose shape was very triangular, and whose ads featured all the "hip" RX-7 owners having triangular garages. When Richway built its stores (Decker Mall, Bush River Mall and Woodhill Mall), the question I heard several times was Why did they put RX-7 garages on the roof?.

I think they did suceed in making their stores a better shopping experience than K-Mart (it didn't take much!), but failed in creating their own distinctive brand and "experience". In fact, the only distinctive part of their branding that I can remember was a sham. In front of their battery of check-out lines, they had a pole with a light-switch on it, and a sign that said something to the effect:

If you ever find all the open lanes have more than two people waiting, flip this switch, and we will open another lane.

This raised two questions: 1) Why should it be the customers' job to monitor Richway's checkout lanes, and 2) what would happen if you actually flipped the switch?

I think the answer to the first question was: It shouldn't be, and the answer to the second was: Nothing. I actually made the experiment during one holiday season when I came in and found about half the lanes open and all backed up; it didn't accomplish anything other than me losing my place in line.

I'm a bit hazy on the circumstances of Richway's downfall, but it happened years before the actual Rich's stores were phased out. It might have been Macy's purchase of the parent chain that did it, or it might just have been that the stores weren't really profitable as the rise of Wal-Mart reshaped the retail world. At any rate, the whole chain went under, and the local Decker and Woodhill stores were aquired by Target (the Bush River store was not), which had a more successful "upscale discount" branding concept. After Target joined the flight from Decker, the building stood empty for a good while then was remade as a self-storage facility, anchoring what remains of Decker Mall (with the DMV anchoring the other end).

UPDATE: SAL (thanks for the link!) says it was a Gold Circle after being Richway and before being Target. I don't really remember that, but I may have been living out of town at the time.

UPDATE 21 Dec 2010: FInally added Gold Circle and Target to the post title.