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Mosley's Diamond Showcase, 1632 Broad River Road: February 2025   no comments

Posted at 10:46 pm in closing

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At one time, Moseley's had a very recognizable series of radio commercials which ended with a very upbeat exclamation of Moseley's Shines!. I haven't heard one lately, but then I don't listen to much radio anymore either. I'm guessing that the closing sale won't go on too long here as the merchandise is pretty portable, and there are two other stores, so I have just put February 2025.

I'm not sure how long this location has been open, but I'm pretty sure it has been decades back into the heyday of Dutch Square. Since then, the area has gone down some, and may not be the best venue for a diamond showcase anymore. The chain's Chapin & Lexington locations are to remain open.

(Hat tip to commenter Gypsie)

Written by ted on February 5th, 2025

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Dems House of Diamonds, 1601-B Broad River Road (Boozer Shopping Center): 2004 (moved)   no comments

Posted at 9:51 pm in Uncategorized

Dems House of Diamonds goes back to 1969, and I recall hearing the radio commercials constantly on WIS probably as early as the early 1970s. Of course there is no spelling on the radio, so I always got a kick out of them because, well, Diamonds are sparkly, not dim!. And then there was that whole mental image of a house made out of diamonds.. I guess it helps to be 11 to find all that funny.

I'm kind of surprised to notice that the store was right next to the old Book Dispensary as I went to that store constantly, and have no memory of Dems being there. I guess my eyes kind of slid right over anything jewelry related.

In 2004, Dems moved to 1068 Lake Murray Boulevard, where they are still open as Dems Fine Jewelers.

UPDATE 30 September 2011 -- Commenter Andrew sends this picture of the new Dems location on Lake Murray Boulevard:

Written by ted on September 26th, 2011

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