Here's the thing. If you're going to call yourself The Grilled Cheese Company, you ought to have really great grilled cheese sandwiches.
I was feeling pretty low last year with a bad cold (which wasn't getting any better as in the end it turned out to be a sinus infection and to need antibiotics..), and I wanted some comfort food. A good grilled cheese sandwich sounded like it would really fill the bill, so I went out to Sandhill.
I guess what I was subconsciously expecting was some sort of deluxe affair with two or three kinds of cheese grilled between Texas toast. What I got was apparently a Kraft Processed American Cheese Food single between two slices of Sunbeam, and it was a considerable disappointment in a day that was already not going well.
Read whatever you'd like into my judgement given my general maliase and grumpiness that day, but I see the place is now gone, so I'm thinking that even if everyone else liked what they got, they also realized they could do the exact same thing at home with the ingredients they already had.
Antibiotics on the other hand, are great.
UPDATE 15 May 2010: Added full street address, tags.