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Ads & Jingles, Radio & TV: the past   58 comments

Posted at 4:53 pm in closing

OK, here's something a little different for a Friday evening: Ads and jingles I saw and heard growing up. You may have had a different mix if you listened to different stations. Some were for local firms, some for national ones. I wish I could convey how catchy some of these jingles were, but I don't have any recordings, and I'm sure not going to try to sing them here!

Marion Bunside Dodge:

Mar-i-on is the name to remember,
7201 on the Sumter High-Way!
M-- "More Service"
A-- "Able to Serve You"
R-- "Real Value"
I-- "something something!"
O--"something something!"
N--"something something!"

Commercial Office Furniture:

Your next desk
Wil come from C-O-F!

The Captain's Kitchen:

Come to The Captain's Kitchen for 'Treasures of the Sea'!

The whole Carpet Wholesaler's series of TV commercials with Nevin Broome and Joe Pinner: "Save! Save! Save". My favorite though was the one where Joe comes upon Nevin who is tied up.

Joe: What happened Nevin!?
Broome: My competitors tied me up, Joe. They don't want folks to SAVE! SAVE! SAVE!
Broome: Untie me Joe!
Joe: I don't think so, Nevin (filches cigar from Broomes shirt pocket and walks off set).


McDonalds is your kind of place!

which we always rendered:

McDonald's is your kind of place.
They steal your parking space!
Hamburgers out your nose,
French Fries between your toes!

And don't forget those groovy shakes
They're make from polluted lakes!
McDonalds is your kind of place.

Burger King:

Hold the pickles, hold the lettuce,
Special orders don't upset us!

The Tons O' Toys elf:

With tons of toys for girls & boys,

Time For Sounds a daytime ETV program which ran while I was in elementary school. The hostess had a "magic chalk board" which was drawn with a music stave and which would play whatever notes she wrote on it. There was also a semi-animated classical re-working of "Pop Goes The Weasel" featuring "Super Weasel" which she played several times (or we just saw that episode several times). The main thing though was the opening theme which though it had no lyrics I always heard as It's really time for sounds, it's really time for sounds!

Ellison Insurance:

The El-is-son, The El-is-son,
Insurance agency, INSURANCE AGENCY!

The Contenential Sound girl:

Sounds real good!

Kaminer Heating & Air (sung in 1940s close harmony, like the Modernaires or Merry Macs):

Put comfort in your home
The Kaminer way.
Call Kaminer,
(boom, boom)
Right away!


Orange Koolie
Lemon Koolie
Koolie Fruit Punch
Koolie in the morning
Koolie at lunch
Natural fruit flavors
Orange... lemon... PUNCH!

UPDATE 18 April 2024 -- Turns out that the fruit punch was Coolie not Koolie, and I finally found the commercial:

UPDATE 16 May 2010 -- The Kaminer jingle can be heard at the end of this commercial:

Written by ted on June 19th, 2009

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58 Responses to 'Ads & Jingles, Radio & TV: the past'

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  1. Those bring back memories.

    Here's one:
    T.J. Harrelson...
    and Supply ... in Co-lum-bi-yaaaahhhh

    I can't remember the first part, except it had this "a bum bum" kinda beat/thing going.


    19 Jun 09 at 7:11 pm

  2. Oh yeah! The first part was something like:

    For roofing and guttering too
    Where to go to make it new?


    19 Jun 09 at 7:47 pm

  3. Loove those old jingles. I remember them all except the Koolie one.

    The way I remember it:

    M A R, I O N,
    Marion Burnside Plymouth in Columbia
    M for Marion Burnside Plymouth in Columbia
    A at 7201 the Sumter Highway
    R ready to serve you
    I integrity
    O opportunity
    N now go!

    I can almost remember the T.J. Harrelson one (BTW, old T.J. was a member of our church and was the most generous person you can imagine. He had a huge spread at Lake Murray and he would let any group from the church use it for whole weekends without even going himself)

    If you want roofing done
    There's really only one
    T.J. Harrelson Roofing and Supply

    (rockabilly guitar plays fast scale going up)

    If you're remodeling
    Here are the folks to see
    T.J. Harrelson Roofing and Supply

    (something here about painting)
    Sheet metal work for you
    T.J. Harrelson Roofing and Supply

    at the end there was a very dramatic
    In Columbia!

    Another that got constant radio time was

    You'll like Sunshine Laundry and Cleaners
    Sunshine Laundry and Cleaners is best
    Located everywhere in Columbia
    One day service on request

    We still laugh about that Nevin Broome spot
    "Untie me, Joe!
    "I don't think so, Nevin."


    19 Jun 09 at 9:27 pm

  4. one more -- anyone else remember an old Brylcream and Wildroot competitor called Sur-Lay? (Pronounced shur lay). They had a radio jingle on all the time to the tune of Camptown Ladies. I can't remember the words, just

    doot doot doot doot doo doo doo


    19 Jun 09 at 9:42 pm

  5. Now I can't stop.

    It's the credit card for everything
    From the bank for everybody
    South Carolina National

    There was one for Dial Finance that I believe was national:

    Never borrow money
    But when you must
    Be sure to go to
    Folks you trust.


    19 Jun 09 at 9:50 pm

  6. Yep, I remember the "sheet metal work for you" because neither my sister or I could figure it out (we didn't know from sheet metal). Our guess was "heap better work for you".

    But I'm almost sure the Marion one did have the line "Mar-i-on is the name to remember" line it it, but your take on the part where they spell it out sounds more right than what I said.


    19 Jun 09 at 10:24 pm

  7. More Jingles:
    Wrenn Mobile Homes- You always win with Wrenn!
    Shakey's Pizza- We at Shakey's also Pizza!
    Palmetto State Life- Mr. Insurance PSL, something something Palmetto State Life ( I wish I remembered more of it)

    Hardee's- Hurry on down to Hardess Baby, where the burgers are charcole broiled. (sounds yummy huh?)
    Dairy Queen: Eat drink and be merry, eat drink and be merry, eat drink and be merry at the great NEW Dairy Queen.

    Pepsi-Cola: Come alive, Come're in the Pepsi Generation (1965)

    Wheel-O : Put the little wheel here get ready to play, tilt up tilt down, that's the way you play WHEEL-O WHEEL-O WEEE It's a lot of fun!

    Slinky: What walks in pairs alone and downstairs and makes a slinkidee sound a spring a spring a marvalous thing everyone knows it's SLINKY, It's Slinky It's Slinky everyone knows it's a toy, It's Slinky It's Slinky It's fun for a girl AND a boy


    20 Jun 09 at 12:28 am

  8. Meet the Swinger
    Polaroid Swinger
    Meet the Swinger
    Polaroid Swinger
    It's not just a camera
    It's almost alive
    It's only nineteen dollars
    and ninety five
    Swing it up (yeah yeah)
    It says "yes"
    Take the shot (yeah yeah)
    Count it down
    Tear it off

    In the dull
    and commonplace
    occurences of daily living
    One thing stands
    out as a
    completely unique exper-er-i-ence
    Colt 45
    Colt 45
    Colt 45 Malt Lii-quor

    Del - trivia about Slinky: This toy made the career and fortune of some advertising guys here in Columbia when the won the national contract to do all the ads for it. John Cauthen (illustrator of the famous old Big Thursday poster you see around town), Tom Cureton and Don Barton (author of many books about the Gamecocks) had a small agency on Devine St. for a long long time.


    20 Jun 09 at 5:42 am

  9. I forget who sold them now but:

    "Built better to last longer: Gla-as-master boats!"


    20 Jun 09 at 10:12 am

  10. And:

    Look your best all the day,
    In clothes cleaned the mas-ter-ful way.
    You'll feel the diff-er-ence,
    Show the diff-er-ence,
    And what's more,
    You'll know the diff-er-ence!


    20 Jun 09 at 5:55 pm

  11. RE: Hurry on down to Hardee's
    It's not just meat, it's chopped beef steak
    It's not just cooked, it's charcoal broiled
    Hurry on down to Hardee's... etc.


    20 Jun 09 at 7:19 pm

  12. Some local ones:
    When you run out. . . run out to "The Pantry."
    "Yesterdays" cooks those yester-ways.
    Dee's saves dollars. . . and that makes sense.
    We come your way this morning from Moooooore-HUDSON Oldsmobile. . .
    Just zip. . . to Zippy Mart. Zip in to Zippy Mart and zip right out!
    We're driven to be the best [Leon Jones]
    And some national ones:
    My beer is Rheingold, they dry beer. Ask for Rheingold, whenever you buy beer.
    Make a ring, and then another ring, and then another ring, and you've got three rings: Ballantine
    Rath Bacon is Hickory Smoked!
    From the land of sky-blue wa-a-ters (Ham's Beer)
    Never. . . pick up a stranger. . . pick up Prestone Anti-freeze.
    Whoa, Whoa, who's the best? Whoa, Whoa, CBS.


    21 Jun 09 at 10:59 pm

  13. Minuete Man, it only takes a Minuete man,
    to get a better deal!
    At Burnside, Burnsdie Dodge, when we say
    Minuete we mean it!

    (Above jingle came out around the time of the US bicentennial)

    you couldn't pick a better time to borrow!
    First natioanl has money to lend.

    And the most un-PC national ad of all:

    Ay, yi, yi yi,
    I am the Frito Bandito!
    Give me Frito cornchips and I'll be your friend.
    The Frito bandito you must not offend!


    22 Jun 09 at 5:45 am

  14. Brylcream... a little dab will do ya.

    My bologna has a first name its O S C A R, my bologna has a last name its M A Y E R.

    Does anyone remember "THRILLER". It was sponsored by Burnside Dodge. It was on old channel 19 and it came on tv late Saturday night. Featured old horror type monster movies. I remember the intro to the show was a fire and the announcer would say "Are you ready for Thrillerrrrrrrrr". I think later it was renamed "Burnside Dodge Horror Classics".


    22 Jun 09 at 8:26 am

  15. I remember THRILLER. It was on in the daytime sometimes. The announcer would really draw the word out: "THRILLLLLLLLLEEEEEERRR".

    Also, at one time, the intro had what was supposed to be this big scary bird, but then you realized it was a silhouette of two crossed fingers!


    22 Jun 09 at 10:26 am

  16. The announcer was none other than Dave Rogers.


    22 Jun 09 at 10:39 am

  17. Carowinds is a magic place,
    Where a breeze will take you where you please.
    Fun never ends!


    22 Jun 09 at 3:32 pm

  18. The "Thriller" comments remind me of another similar type show that ran in the 80's. It was on either channel 19 or 25 and had a woman as the host (but not "Elvira"). I got the impression it was a locally produced show as well. I just can't remember the name of it for the life of me.


    23 Jun 09 at 7:09 am

  19. Shock Theater was another that was on during the late 60s thru the 70s on channel 12 from Augusta. If we adjusted our rabbit ears we could pick it up late at night from here. The host, Count Justin Sane, was clad in a black hooded robe that never managed to hide the 'ham & cheese' underneath. I don't recall his real name but he resurfaced several years ago when he was involved in some sordid scandal. Also, in the same vein as Nevin Broome, remember Jim Hyatt's ad that always ended with his deals being "Unbeatable!"

    John R

    23 Jun 09 at 9:12 am

  20. Ken Hyatt did a lot of radio spots with "Danny, My Boy," whoever that was. In one, he was telling a customer didn't need cash to make a down payment. He'd take "anything that don't hiss" as a down payment. In one he said, "I'll even take a cross-eyed chicken that lays square eggs."


    23 Jun 09 at 9:39 am

  21. Damn you! Now I'm gonna have the Koolie song stuck in my head all day!

    Jim S

    23 Jun 09 at 9:40 am

  22. I also remember "The Darkside" which came on late at night (late for me that is, say around 1130) and had spooky stories similar to the Twilight Zone.

    But the show I mentioned above similar to "The Thriller" seemed to be a local production and they had a short intro with the "scary chick" and then showed some old horror movie, with the scary chick providing commentary before the commercial breaks. It also came on at night after the last local newscast (1130).

    Anybody else remember this?


    24 Jun 09 at 7:14 am

  23. The thing about the Polaroid Swinger Camera..I still have mine case and all. It still works as far as I know and it's as new as the day I got it back in 1966. I dont remember the commercial theme song..wish I could. I do remember the Koolie song and a few others. Anyone remember the words to "Shake-a puddin"?
    Or the commerical for "Crazy wheels"..all the different colors bike wheels you could get? Must have been in the mid to late 60's for that one. Or Gary and The Hornets for Oscar Myer weeners? Oh I wish I were an Oscar Myer weiner( Bah-bah-bah) that is what I truley like to beeee-eeee, cause if..I were an Oscar Myer WEENER (Bah-bah-bah)..every-one would be in love with Meeee-eee. It had that Twist drum beat to it.. very 60's.


    27 Jun 09 at 5:15 pm

  24. ahhhh - nothing defines an era more than the advertising jingles of that time. Fun stuff!


    12 Jul 09 at 7:39 am

  25. I am 23 and my ex-stepdad taught me this way to sing a Mcdonald's jingle

    Mcdonald's is the kind of place!
    They serve you rattlesnakes!
    Put french fries up your nose!
    Put hamburgers between your toes!
    Once I took my mother there! They fried her underwear! Mcdonald's is the kind of place!

    James Greek

    15 Jul 09 at 8:13 pm

  26. Anyway remember that jingle from the pawn shop in Columbia? I think it ran in the late 90s/early 200s.

    If you need some money don't hesitate.
    Dial 750-4118.

    (That's probably the wrong phone number, but it's pretty close.)

    Or how about this one:

    Driven to be the best.
    Driven to be the best.
    Driven at Leon Jones!

    Bill C.

    13 Aug 09 at 8:02 pm

  27. My friends and I used to torment each other back in grad school by singing the Leon Jones commercial to each other. There is something about that jingle -- once it gets in your head , it is almost impossible to get out!


    25 Aug 09 at 9:37 am

  28. Here's one for the ages: Those of us that grew up watching with rapt attention the coverage of the mighty Saturn V rockets launching men to the Moon might remember this commercial that, so far as I know, aired for several years, but only during Moon shot coverage:


    29 Sep 09 at 7:30 pm

  29. I'm pretty sure I do remember the song (with those words, I know it's also a traditional one), but the video doesn't ring a bell...


    29 Sep 09 at 10:00 pm

  30. Drink All-Jersey Milk
    Drink All-Jersey Milk
    Sumter Dairy All-Jersey Milk


    30 Oct 09 at 5:47 pm

  31. Anyone remember Dee's Recaps? They were on a corner fairly close to where Continental Sound was IIRC and their commercial was basically a guy frantically shouting "Dee's Recaps $11.95!! Dee's Recaps $11.95!! Toyota recaps $11.95!! Chrysler Recaps $11.95!!! Any Recap $11.95!!" Their building was painted 100% white on every exposed surface with their name and $11.95 in large red block
    letters. Then one day the price went up and they had to paint over the price on the building and you could sort of see the old price under.

    Scott Long

    2 Mar 10 at 10:09 pm

  32. Hmm. My memory of Dee's Recaps is that their buildings were bright orange..


    2 Mar 10 at 11:18 pm

  33. indeed looks like your memory is correct: "before it was over the number grew to 27 orange tire stores throughout the Southeast"

    Scott Long

    3 Mar 10 at 4:43 pm

  34. There used to be the bright orange Dee's on the corner of Garners Ferry and Ft. Jackson Blvd about where Applebees is now.. it was there I know through the 80's, but not sure when it closed and was torn down..anyone?


    3 Mar 10 at 5:18 pm

  35. 1988 was when the Applebee's went up, so Dee's would have closed either early that year, or late 1987.


    4 Mar 10 at 7:48 am

  36. The Applebees opened in about '88. Seem to recall Dee's was the business that preceeded Applebees there.

    Midnight Rambler

    4 Mar 10 at 7:50 am

  37. The Marion Burnside jingle went as follows.

    M- Marion Brunside Chrysler Plymouth in Columbia
    A- address 7201 Sumter Highway
    R- ready to serve you
    I- Integrity
    O- Opportunity
    N- Now Come


    4 Mar 10 at 8:32 am

  38. The Marion Burside jingle went:
    Marion Burnside Chrystler Plymouth In Columbia, 7201 on the SUMTER Hiway, Drive a little further, save a lot more, Marion Burnside Chrystler Plymouth visit them today!


    4 Mar 10 at 6:20 pm

  39. Does anyone remember the "Shake-a-puddin" jingle? or the Butterfinger song? I used to know these, but that was 45 years ago.


    4 Mar 10 at 6:22 pm

  40. doc -- I was just re reading these comments and I have more for Sumter Dairy:

    Drink All-Jersey Milk
    Drink All-Jersey Milk
    Sumter Dairy All Jersey Milk
    The milk with all the extras
    Without the extra fat
    Sumter Dairy All Jersey Milk.


    5 Mar 10 at 8:44 am

  41. OH!!!! Tons O Toys!!! I'm glad someone else remembers this store! It was in 5 pts! BEST toy store!!!! :)


    1 Jun 10 at 11:50 am

  42. Call TJ Harrelson Roofing and Supply and have a good day

    At Street, drive out our way

    For Roofing Remodeling


    24 Jul 10 at 10:51 am

  43. I remember Dee's Recaps from its change to bright orange for its buildings in 1979. Then, instead of the price, the radio spot announcer would just say, "Dee's recaps in the bright orange building!" over and over.

    Carl Strange

    11 Aug 10 at 7:51 pm

  44. I was on Sports Illustrated dot com and the headline is "Command Performance." First thing that I heard in my head: "Command Performance, where you keep on looking like you look when you left." You can thank/criticize me for having that jingle in your head the rest of the day.


    20 Oct 10 at 10:23 am

  45. Pete Ellis "what a great great guy" jingle ?

  46. Here are some that I remember:

    ♫ Did Somebody Say McDonald's? ♫

    ♫ There is no doubt; the best is what we're all about ♫ Harris Teeter
    * I'd love to hear this one if someone can find it on YouTube or something similar.

    Kroger's "Count on us" followed by ♫ "Right Store, Right Price" ♫

    ♫ "Bi-Lo. The name fits." ♫

    Pizza Hut: The Best Pizzas under one roof

    Cici's Pizza ♫ "The Best Pizza Value Anywhere" ♫

    WHEN radio (out of Syracuse, NY) even had a jingle for a test of the Emergency Broadcast system


    15 Apr 11 at 11:08 pm

  47. Aside from the "McDonald's is your kind of place" jingle, the other one I remember most is their "patter" contest for naming the Big Mac ingredients "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun" all of which had to be said in 10 seconds or something like that.


    16 Apr 11 at 12:14 am

  48. Pizza Hut's jingle from the mid 70's was "Putt Putt to the Pizza Hut"...

    Del Bazemore

    16 Apr 11 at 7:51 am

  49. Or Pet's Kooley? Kooly or Cooly.. the jingle was " Koo Koo Kooley, Orange Kooley, Lemon Kooley, Kooley fruit punch, Kooley in the morning, Kooley at lunch, natural fruit flavors, Orange, Lemon, Punch...

    Del Bazemore

    16 Apr 11 at 7:54 am

  50. Here's the weather, whether you like it or not!


    12 May 11 at 1:10 pm

  51. Or how about Mayo's Suit City ("Everybody's A King At Mayo's"..)

    Slightly OT: I've submitted an aircheck ( An aircheck, FWIW, is basically a recording of a radio station, minus the music and most of the ads so that you can hear the air talent and the station's formatics) of Joe Pinner when he was at WNOK in 1959 on a site called that some of the folks here would get a kick out of. Here is the link:


    Robyn Watts

    30 Nov 11 at 11:40 pm

  52. Mayo's is here. No slogan though..

    Thanks for the aircheck, I'll have to listen to it!


    1 Dec 11 at 12:10 am

  53. In the mid- to late-'60s, Genes Pig and Chick had a jingle that went something like :

    Gene's Pig and Chick
    It's e-LEC-tronic service
    Fastest service ANY-where
    For Caro-LINA Fried Chicken
    The South's Finest Baaarbeque
    Gene's Pig and Chiiiiiiick.


    9 Feb 12 at 9:30 am

  54. In the late-'60s, WCOS-AM had a short jingle/cheer for each (most) of the local high schools. They'd play them during the autumn, high school football season. Those of you in Columbia back then remember those?

    Booker T. Washington High (horn flourish)
    Fighting Torn-Aaaa-does (horn flourish)
    Black and Gold.
    Are rarin' to go, Go, GO!

    They had 'em for Brooklyn-Cayce Bearcats and most of the rest, too. Who remembers the fight song/jingle for those schools?


    9 Feb 12 at 9:36 am

  55. This afternoon, I've had the following jingle stuck in my head: ♫ “Heritage Chevrolet Buick, Satisfaction, it's a fact.” ♫ and find myself wondering where said dealership used to be located.


    16 Apr 12 at 4:08 pm

  56. Here's another one:

    ♫ The Honda difference is in us, Columbia, Rick Hendrick Honda ♫


    6 Jun 12 at 10:51 pm

  57. I have LOVED reading all these but will leave one more:
    Country Club:
    "wrap your hand around a country club can
    its a great malt liquor you've got!
    CC is a lot to drink
    without drinking a lot". In the late 70s I guess when the country craze was big, they also finished that last line with "...without drinking a lot--in the city--in the country" (and then some cowboy dude would repeat the jingle in a redneck country voice while partyin at some kind of hoe down).


    27 Sep 16 at 6:28 pm

  58. This is to fill in some of the Marion Burnside song: you

    M is for Marion Burnside Plymouth in Columbia
    . . .

    I for Integrity
    O for Opportunity

    I want to say,
    L for located on the Sumter Highway.


    14 Feb 24 at 12:08 am

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