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Villa Villekulla Neighborhood Toy Store, 5 South 2nd Street (Fernandina Beach): 30 April 2025   no comments

Posted at 11:51 pm in closing

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The first image above made me think of Villa Villekulla over the weekend, as I took it on 4 September 2021 during my Labor Day weekend visit, so I figured it was time to do a closing.

The original Villa Villekulla of course was the ramshackle, but magical, house that Pippi Longstocking lived in alone (but with good friends close by) while her father was off plying the seas in the children's books from the early 20th century. And in fact, Fernandina already had a Villa Villekulla connection as one of the Pippi movies was filmed there with a particular house in Old Town (at 212 Estrada Street to be exact), doing duties as the setting during filming.

My memory is that the toy store opened sometime after that, when the connection was still in people's minds, but after the movie itself was largely forgotten (it was not a big hit). The location on 2nd Street, next to the Hampton Inn is an interesting one in that there are two suites in the building not exactly separated. You enter through the street level entrance, and the toy store area is off to your left, though you are basically in it already, but there is a staircase to the right, without a separate door or any barrier, which leads up to the top floor suite which is a totally separate business. When the toy store opened, the top floor was a pretty decent Italian restaurant, and later it became an art gallery. It was a bit of an odd setup.

Anyway, the toy store was somewhat eclectic, with lots of stock that I never saw elsewhere, and generally on my fall or winter visits, I would pick up a number of Christmas presents for my nieces. I remember a number of different type of slime or putty, markers for coloring on windows, throwing balls that would bounce on waves, old-time "car bingo" cards, sidewalk paints & quirky Asian toys. I also picked up a model hot-air balloon as in their logo that spins in the wind.

On my trip last December however, I noticed things had changed. The store had been rearranged leaving much more free-space, possibly to draw attention away from the fact that there was considerably less stock. I still picked up several things, but I took it as a bad sign, something confirmed when I went back in July to find the storfront empty, and papered over with notices of a new enterprise moving in.

I'm not sure exactly what happened, but at one point I found a story about how the store was adding an event space (I can't find it again now). In December, the upstairs art gallery was gone, and my surmise is that Villa Villekulla, possibly already stressed, took the space over to bring in more money, over-extended themselves and had to give it up. That's speculation, all I can say for sure is that their Facebook indicated that they had been trying to sell the store, ended up being unable to do so, and had to vacate on 30 April 2025.

Here is a bit more shared on a neighboring store's Facebook.

It's a shame, it was a nice little place for many years.

Written by ted on September 2nd, 2025

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