{"id":4333,"date":"2011-09-26T21:51:29","date_gmt":"2011-09-27T02:51:29","guid":{"rendered":"http:\/\/columbiaclosings.com\/wordpress\/?p=4333"},"modified":"2011-09-30T22:15:59","modified_gmt":"2011-10-01T03:15:59","slug":"dems-house-of-diamonds-1601-b-broad-river-road-boozer-shopping-center-2004-moved","status":"publish","type":"post","link":"http:\/\/columbiaclosings.com\/wordpress\/?p=4333","title":{"rendered":"Dems House of Diamonds, 1601-B Broad River Road (Boozer Shopping Center): 2004 (moved)"},"content":{"rendered":"<p><a href=\"..\/pix\/11\/09\/p1260245.jpg\"><img decoding=\"async\" src=\"..\/pix\/11\/09\/p1260245_tn.jpg\"><\/a><\/p>\n<p><a href=\"..\/pix\/11\/09\/p1260246.jpg\"><img decoding=\"async\" src=\"..\/pix\/11\/09\/p1260246_tn.jpg\"><\/a><\/p>\n<p><a href=\"..\/pix\/11\/09\/p1260247.jpg\"><img decoding=\"async\" src=\"..\/pix\/11\/09\/p1260247_tn.jpg\"><\/a><\/p>\n<p><i>Dems House of Diamonds<\/i> goes back to 1969, and I recall hearing the radio commercials constantly on <a href=\"http:\/\/columbiaclosings.com\/wordpress\/?p=71\">WIS<\/a> probably as early as the early 1970s.  Of course there is no spelling on the radio, so I always got a kick out of them because, well, <i>Diamonds are sparkly, not dim!<\/i>.  And then there was that whole mental image of a house made out of diamonds..  I guess it helps to be 11 to find all that funny.<\/p>\n<p>I'm kind of surprised to notice that the store was right next to <a href=\"http:\/\/columbiaclosings.com\/wordpress\/?p=1956\">the old Book Dispensary<\/a> as I went to that store constantly, and have no memory of <i>Dems<\/i> being there.  I guess my eyes kind of slid right over anything jewelry related.<\/p>\n<p>In 2004, <i>Dems<\/i> moved to 1068 Lake Murray Boulevard, where they are still open as <a href=\"http:\/\/www.demsjewelers.com\/index.php\">Dems Fine Jewelers<\/a>.<\/p>\n<p><b>UPDATE 30 September 2011<\/b> -- Commenter Andrew sends this picture of the new <i>Dems<\/i> location on Lake Murray Boulevard:<\/p>\n<p><a href=\"..\/pix\/11\/09\/img_0079.jpg\"><img decoding=\"async\" src=\"..\/pix\/11\/09\/img_0079_tn.jpg\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dems House of Diamonds goes back to 1969, and I recall hearing the radio commercials constantly on WIS probably as early as the early 1970s. Of course there is no spelling on the radio, so I always got a kick out of them because, well, Diamonds are sparkly, not dim!. And then there was that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[154,45,210,696,225,4],"class_list":["post-4333","post","type-post","status-publish","format-standard","hentry","tag-boozer-shopping-center","tag-broad-river-road","tag-bush-river-road","tag-diamonds","tag-jewelry","tag-stores"],"_links":{"self":[{"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4333"}],"version-history":[{"count":0,"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4333\/revisions"}],"wp:attachment":[{"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4333"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/columbiaclosings.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}